10 Biggest Event Website mistakes – Part II
6. Add links to ALL key elements. The below should link to more info, detailing what a great event it’s going to be.
7. Never lump company logos together into one graphic -” Just some our 2014 attendees”
Each logo should be linked, with alt text and context. A good CMS will allow you to do this and edit each logo independently to position it correctly and offer a similar amount of exposure.
8. If you’re going to use a gallery, use a nice one. e.g.http://cablecongress.com/gallery/. Your CMS should offer you some nice layout and presentation options. If not, consider using Flickr which is free and could offer links in. Always have a caption to each photo for usability and SEO.
9. Your agenda is your big selling tool. Make it easy to read and clear. Push the quality of your speakers and sponsors.
Add a link to print or add a link to a PDF version of the brochure. Add the option to download individual sessions to their diary.
Never use a PDF brochure version without the HTML version.
10. Offer a similar level of screen space to each sponsor. A good CMS will allow you to edit each logo independently. Consider how Cable Labs would feel in this example if they had paid ads much as Agama.
11. Look out for broken links. Your CMS Should not allow it but if it does, use http://www.brokenlinkcheck.com/