Mira.cx > Blog > 10 Biggest Event Website mistakes – Part II

10 Biggest Event Website mistakes – Part II

6. Add links to ALL key elements.  The below should link to more info, detailing what a great event it’s going to be.

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7. Never lump company logos together into one graphic -” Just some our 2014 attendees”

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Each logo should be linked, with alt text and context. A good CMS will allow you to do this and edit each logo independently to position it correctly and offer a similar amount of exposure.

8. If you’re going to  use a gallery, use a nice one. e.g.http://cablecongress.com/gallery/. Your CMS should offer you some nice layout and presentation options. If not, consider using Flickr which is free and could offer links in. Always have a caption to each photo for usability and SEO.

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9. Your agenda is your big selling tool. Make it easy to read and clear. Push the quality of your speakers and sponsors.

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Add a link to print or add a link to a PDF version of the brochure. Add the option to download individual sessions to their diary.

Never use a PDF brochure version without the HTML version.

10. Offer a similar level of screen space to each sponsor. A good CMS will allow you to edit each logo independently.  Consider how Cable Labs would feel in this example if they had paid ads much as Agama.

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11. Look out for broken links.  Your CMS Should not allow it but if it does, use http://www.brokenlinkcheck.com/

If you have any questions, leave a comment below:

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