Energising Event Branding with Akabo Media
A long standing client wanted to revitalise their event branding with an Asian twist
About Akabo Media
Akabo Media provides decision makers within the fields of logistics, supply chain and intelligent transportation systems with the informed intelligence they need to stay one step ahead. Their on- and off-line publications give readers the latest news, expert commentary and feature articles delivered in a format and at a time that suits them. Their events offer the opportunity to share best practice and build networks with some of the world’s leading figures in their industries. As a platform for third party exposure, they offer opportunities covering advertising, sponsorship, event co-hosting, directory listings, data usage and more.
What Challenges did they face?
Akabo were keen to re-brand their Asia Logistics & Supply 2017 event without having to redesign the website, which was originally built using our Byzantium Event and Conference Theme pre-formatted templates. Akabo wanted to excite their audience by focusing on the location, Singapore, and were therefore keen to inject an Asian flavour to the event branding. Colourful and fresh with an emphasis on location instead of sector specific needed to be the pull factor.
How did we help?
Taking inspiration from Asia, in particular popular attractions in Singapore, we created an event logo identity that represented the energy and excitement of the city.
What were the results?
Deliverables included the supply of variable logo treatments and respective file formats for both print and digital applications. An event leaflet was also created and supplied ready for print and online distribution. The event website was created using our Byzantium pre-formatted, templated home and inner page layouts ready for Akabo to create their content and load into the system.
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