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The ESTAS Group – their Success is our Success

Over the past seven years, Miramedia has helped The ESTAS Group grow their user engagement on the Estate Agent of the Year Awards from 200 entries in 2010 to 700 in 2017. Find out how we did this.

The ESTAS Group asked Miramedia to re-design their Estate Agent of the Year Awards (ESTAS) platform. The old site was built on propitiatory code, which we moved over to WordPress. The new website included a process for submitting entries, voting and ability to purchase tickets to the awards event.

We provide continuous support year round on social media strategy, online advertising and future technical functionality. This rebuild has created a much slicker process, which has enabled The ESTAS Group take platform format into others areas of real estate, such as brokers, conveyancers, homebuilders and suppliers.

Over the past five years The ESTAS Group have become one of our top clients. With many other aspects of our work, our window with clients is often quite short: we can create and launch a site in 48 hours if needed. With The ESTAS Group, we are actively involved in helping them grow their business and generating new ideas for them. For example, we suggested adding a ‘Tweet this comment’ button when voters added comments to their votes. This and other strategies we recommended helped them gain over 3000 followers within an 18 month period.

We also built ESTAs functionality as an app.

Miramedia has directly contributed to the success of The ESTAS Group, such as driving increased voting numbers.

Moving ESTAs onto WordPress was initially a large project, but it has improved business continuity for the group. WordPress utilises lots of off the shelf functionality, which is easier and more reliable. It also means that it is easy for other users to manage sites. In fact, we are being asked to take over several new sites because we can use the WordPress functionality.

Visit The ESTAS here

 

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